Natural Radiance.
Botanic Formulations for the Modern Ritual.
The Mimi's Standard
We believe skincare should be a moment of pause in a busy world. Mimi's Choice began with a simple question: Why must we choose between efficacy and purity?
Our formulations are crafted in small batches in our Milan atelier, bridging the gap between raw nature and clinical science.
Find Your Ritual
Step 01
Purify
Start with our Gel Cleanser to remove impurities without stripping natural oils.
Step 02
Brighten
Apply Vitamin C Serum to protect against pollution and boost radiance.
Step 03
Protect
Finish with Invisible Shield SPF 50 to guard against UV damage.
Step 01
Double Cleanse
Melt away makeup with our Oil Cleanser followed by the Gel Cleanser.
Step 02
Treat
Apply Retinol or Clay Mask to target texture and pores overnight.
Step 03
Restore
Lock in moisture with Velvet Night Cream and Rosehip Oil.
Hyaluronic Acid ✦ Niacinamide ✦ Bakuchiol ✦ Squalane ✦ Rosehip Oil ✦ Vitamin C ✦ Green Tea Extract ✦ Aloe Vera ✦ Ceramides ✦ Peptides
Hyaluronic Acid ✦ Niacinamide ✦ Bakuchiol ✦ Squalane ✦ Rosehip Oil ✦ Vitamin C ✦ Green Tea Extract ✦ Aloe Vera ✦ Ceramides ✦ Peptides
Curated Collection
Best Seller
Glow Vitamin C Serum
$85.00
Velvet Night Cream
$65.00
Rosehip Repair Oil
$55.00
Purifying Gel Cleanser
$38.00
Awaken Eye Cream
$52.00
Trending
Detox Clay Mask
$45.00
The Journal
Common Questions
Is Mimi's Choice suitable for sensitive skin?
Yes! All our products are dermatologically tested and formulated without harsh parabens or sulfates.
Do you test on animals?
Never. We are proudly Leaping Bunny certified. We believe in beauty without cruelty.
How long does shipping take?
Domestic orders typically arrive within 3-5 business days. International shipping can take 7-14 days.
